In a recent online survey of health care executives, nearly two-thirds (64 percent) rated reputation as "critical" or "very important" to their health care organization's success.

An even higher percentage (66 percent) said that a positive shift in reputation would "significantly" or "dramatically" affect their bottom line. And yet, nearly 40 percent admitted that they had never measured their reputation. Do you know what the online community is saying about your hospital? Your staff? Your services?

In today's fast changing world, a big part of protecting your reputation is keeping abreast of your on-line reputation. It means understanding the impact new technologies like blogging, podcasts, wikis, Facebook, Google page rankings, YouTube, Twitter and more may have on your bottom line.

As one of the leading healthcare marketing and communications firms in the country, Wide Angle knows how important your reputation is. Our Reputation Monitoring Service can help you protect your hard-earned reputation. Knowing the buzz about your hospital is the first step in devising a strategy to combat it.

With decades of experience in the health care industry, our monitoring service offers the most efficient and effective way to find out what is being said about your hospital.

Our background in health care and our expertise in new and developing media provide a level of expertise and understanding that no other monitoring service can match. And with our dedication to your industry, we provide a level of customer service that cannot be equaled.

Complete Media Monitoring

Our direct, personalized approach allows for customized media selection to meet your reputation monitoring requirements. We will work with you to determine the best search criteria, search categories, and delivery timelines. Because we focus our efforts on the market we know best, we can deliver targeted, relevant and useful results.

Standard Reputation Monitoring Service provides:

• Precise, targeted monitoring of more than 15,000 local, regional and national news sources, including industry-specific publications and websites.
• Daily monitoring of more than 75,000,000 blogs, 75,000 podcasts, 25,000 message boards and forums and 50,000 Usenet groups - more than half a million new postings each day. We can add specific blogs, message boards, podcasts or forums to our media list for daily monitoring and word-of-mouth research.
• Monitoring of state and federal legislation affecting hospitals, clinics and the health care industry.
• Early warning of emerging issues
• In-depth, customizable monthly topic searches
• Clear, concise monthly reports delivered via email